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Developing a Questionnaire

Questionnaires are very popular tools of data collection among research students. Questionnaires help in generating data in a very systematic manner that helps in the interpretation of data easily. Developing a questionnaire requires a lot of planning. You need to determine the kind of analysis you intend to apply, because it will determine the way a questionnaire would be designed. Here, several other aspects have to be kept in mind, such as:

  • You have to determine your research objectives first. It is important to develop a questionnaire that is relevant to your study objectives, as well as is effective to elicit honest responses from your respondents.
  • You have to decide the type of questions (straightforward or unambiguous) and their length. It is necessary to design such questions that can meet your data collection goals. You should avoid redundant questions that may not serve the purpose of your study. Else, the collected data may not be usable.
  • A short questionnaire ensures that your respondents do not leave it mid-way and fill it up entirely. While developing a questionnaire, you need to use crisp language and stay to the point.
  • You have to choose between using a postal and a self-administered questionnaire. It can also depend on the type of your study and your respondents. The questions may also vary according to your way of administering your questionnaire.
  • You have to prepare an attractive layout so respondents can reply well. It is ought to be simple so every type of respondent may reply to it. Sometimes, researchers even need to alter the way questions are written and presented, as their population is not that literate to understand the complexity.
  • You have to avoid vague questions and address the confidentiality issues. It is required to see that your questions are not offensive for any respondent.

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Do not underestimate the kind of planning and design skills required for developing questionnaires. You also need to take care of various ethical aspects while questioning your respondents. If you lack the skills for drafting it properly, then it is best to take help from our experienced statisticians who have been assisting students from past few years. You can write to us at


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